Digital Marketing is all about driving the right audience to your website. Here are answers to our most common Digital Marketing FAQs.

Digital Marketing Strategy

What are the elements of a marketing strategy?

The main elements of a marketing strategy are your target audience, goals and objectives, and tactics. These elements help to actively market to your target audience and achieve your goal KPIs. These three elements are crucial to formulate an effective marketing strategy.

What is the purpose of a marketing strategy?

Whatever the size of your business, it is important that you have a marketing strategy in place. Make sure that whatever marketing activity you do, it is aligned with your goals and objectives. Having a strategy means you have clear steps that lead to your objectives, not only short term, but mid-term and long term, too.

Why is a marketing strategy important?

A strategy with measurable goals lets you gauge the success of your efforts. Having a plan in place with a certain objective, allows us to track and measure your progress. If for some reason that objective wasn’t met, we can analyze the reasons why and adjust accordingly.

Content Marketing

How do you market content?

Content marketing is the creation and distribution of relevant and valuable content in your niche to attract your target market. Content is the collective term used for blogs, articles, infographics, videos, images and memes. Distribution of content can on your own website, your Social Media channels, or via third-party channels such as ‘influencers’ blogs, online publishers and directories.

What does a content strategist do?


Each content strategist studies their clients business, competitors and market, considering the ‘big picture’ business objectives from the clients, and then develop a content plan which correctly promotes the brand.

How can a content marketing strategy be improved?

Done properly, content marketing helps a business earn trust and credibility, thereby attracting new customers and turning existing ones into brand advocates. The key to success is producing relevant, reliable and consistent content which can be distributed through a variety of channels including blogs, videos, podcasts, social media and digital publications.

What are the best ways to do content marketing?

Create Valuable Content

Once you have a fully researched content calendar which meets the business objectives and includes your keywords, good content marketing includes creating original content which is thought-provoking, memorable and engaging – rich with images and videos.

How do you create a content strategy?

Firstly you need to establish and define your goals, target audience and content channels before setting clear and achievable KPIs (so you know what success looks like). You then assess your current position by reviewing all of your content ‘assets’ such as blogs, videos and images to decide whether you can repurpose or whether you need to create new content. This will enable you to create a content gap analysis and decide which content types will work best. You can then create a content calendar which will plan out your campaign.

What is a content marketing strategy?

Content marketing is all about creating and sharing unique content which people actually want to see. It entails communicating and getting in front of your prospects and customers without going for the hard sell. A content marketing strategy is simply the master plan for your campaign.


Is PPC expensive?

PPC (pay-per-click) doesn’t have to be expensive if you set up and optimise your campaigns correctly. It’s all about being intelligent with your targeting and keywords and ensuring you’re monitoring performance closely. You can pause campaigns at any point too so if we find a particular search term is becoming too competitive, there’s always the option to stop and review.

How much should you spend on PPC?

We recommend a minimum monthly budget of $500, but this can vary as some industries are more competitive than others, leading to higher average costs per click.

How long does PPC take to start working?

One of the main benefits of pay-per-click marketing is that it provides almost instant feedback. Once your ad campaigns are set up and running, they will immediately start driving targeted traffic to your website.

Are PPC companies worth it?

While you can manage your PPC campaigns yourself, having a team of experts or dedicated specialist working on your account can help you get the best level of performance, resulting in a better overall return for your ad spend.

How do I find a good company for PPC?

Look for an established company that has experience in all phases of digital marketing work. Also, make sure they consistently manage certain levels of ad spending. Ask them about the current and past PPC campaigns they have run, and whether they have any experience working either in your industry or a related one.

What does a PPC Ad Specialist do?

Our PPC Ad Specialists either focus on pay-per-click marketing or offer it as a core service. They manage your paid search campaigns and help you reach your marketing and sales KPIs. Also, they provide a positive return on your ad spend trough tracking and optimization.


Can you optimize any type of website?

Yes! We are able to work with a wide range of websites, from ones built with static coding to eCommerce solutions. If your website has a content management system such as WordPress, this will make things easier. If not, then we can still work with you! Depending on the complexities of your website, we will either carry out technical work in-house, or suggest liaising with your web developer to implement the changes we recommend.

Can you guarantee my website will appear on Page One of Google?

First Place Isn’t Promised

Unfortunately, no one can guarantee number one or first page rankings on Google, and you should be wary of anyone who promises otherwise. With constant changes to how it processes and evaluates its results, aiming for a page one ranking on Google can often be a moving target. What you should be looking for is a measurable increase in targeted traffic that drives people actively looking for your products or services to your website. This is what will convert into leads and potential sales, and this is what we focus on for our clients.

How much should you spend on SEO?

SEO is similar to any other form of marketing – what you should spend will always be dependent on your budget, objectives, and what you hope to achieve. The amount you spend will directly correlate with the output of work and timeframe of expected results.

If you have questions regarding budget get in touch and one of our experienced team will be able to talk you through the details.

How long does SEO take to start working?

Search Engine Optimization (SEO) is a long-term investment, and the time required to see results will depend drastically on both the work required and competitiveness of your industry. While we always look for quick wins for our clients, you can expect to wait at least 3-6 months to see any significant results from your campaigns, unless your website is already fairly well-established.

Are SEO companies worth it?

What is the Value of SEO?

Asking is it ‘worth it’ is like asking if a dentist is ‘worth it’ when you need a tooth pulled. Like most things in life, it can be done yourself given time and effort, but if you value your time and the expertise of professionals then it pays to go with a reputable SEO company.

Given a few key metrics such as your conversion rate and average or lifetime sale value, a good SEO agency will be able to forecast your expected ROI based on increases in targeted traffic – this should help you determine whether it is worth it or not.

There is a caveat to this: if a business doesn’t have the budget to afford a reputable SEO company, lacks the infrastructure to deal with an increase in leads and sales, and/or needs results immediately, then working with an SEO company will likely not prove worth it.

How do I find a good company for SEO?

A good SEO company will be an established business, with reviews and demonstrable results that show they can deliver what they are proposing. They will be good communicators, and you will be able to contact them without issue.

The right agency for you will listen to your requirements and objectives, then devise an SEO strategy that helps you achieve your KPIs. They will have experience in your industry or a related field, with past results that prove they are capable of meeting your objectives.

What does an SEO agency do?

Everything to Get you Noticed on the Web

An SEO agency specializes in marketing and promoting companies within the organic (free) results of search engines such as Google and Bing. Based on your requirements and objectives, they will devise a strategy to meet these objectives by optimising your website so it can be found for terms relevant to your business.

Social Media FAQ

How can I attract customers on Facebook?

You can attract customers on Facebook by maintaining an active social footprint. This involves strategically posting and tactically posting. Your strategic posts should be informational, engaging and visually appealing. Your tactical posts can be more informal, fun and feature up-to-date news and ensure your brand is appealing to your demographic.

How Facebook can boost your business?

Facebook is a great tool for brand awareness and sales. You can use the platform in so many ways. When done well, using Facebook for your business gives you the opportunity to reach new audiences, generate leads and increase sales. It is fair to say that unless you have a large, engaged customer base already, you will need a combination of organic posts and ad campaigns in order to boost your business.

How do I promote my products on Facebook?

You can promote your products organically through your business page or through Facebook advertising. You can also promote your products through positive customer reviews and recommendations and engaging visual content.

How can I improve my Facebook ad performance?

We examine our analytics so our clients can see who is responding to their ads and in what ways. We can also narrow or widen your audience if you don’t think you are reaching the right people.

How can I use Facebook to promote my business?

You can promote your business through Facebook by creating a Business Page. This is easy to do, and can be the place which will fly the flag for your business and brand. On this page, you can create events, location pages, offers and even advertise job vacancies.

How do you effectively advertise on Facebook?

What You Measure Grows!

Firstly, you will need the Facebook pixel in the backend of your website, tracking traffic being delivered by Facebook. From there, advertising effectively on Facebook involves paid advertising, establishing a budget, creating a marketing strategy and learning from Audience Insights.

Is it worth it to advertise on Facebook?

Allocating a budget for Facebook advertising is very worthwhile with an effective strategy set up. With paid ads, you can reach your target audience through selecting an area, an age range and a number of different criteria. You can control who sees your product, which will ultimately boost your website traffic and your conversions.

What is meant by Social Media Marketing (SMM)?

Social Media Marketing (SMM) is a general term that describes promoting your business on any of the variety of online social media channels that let users create and share content and participate in conversations in public and private communities. There are literally hundreds of social media channels to choose from such as Facebook, Twitter, LinkedIn, Instagram, YouTube and Tik-Tok.

What does a social media marketing agency do?

A professional social media marketing agency will devise a cohesive social media strategy and effectively manage and coordinate your social media channels by immersing itself in your brand and building your  pages into an engaged and influential community on your behalf.

Web Design & Development FAQ

How long does a new website take to design and build?

Generally speaking, and dependent on the technical specification, your website will be launched within six to eight weeks from receipt of a signed contract and down payment, providing all necessary website content and information have been supplied. 

Where do you host the websites?

We use dedicated hosting suppliers and design hosting plans based on the size of your website, the functionality required and expected traffic.

Will I be able to edit the content of my website?

Yes, for the most part. Each website Cariad Marketing creates comes with a CMS (content management system). It allows authorized users multiple publishing functions including editing the text on the pages as often as you like, adding and deleting products, and changing things like special offers, photos, prices, etc. You will be given full training on the use of the simple CMS (content management system) and this is included in your website package. We’ll also lock any areas that could accidentally delete or destroy your website.

Are your websites SEO (Search Engine Optimization) friendly?

Yes, all of our websites are built with SEO in mind. Your website can easily be found and indexed by search engine algorithms like Google with SEO.

Are your websites designed to work across different device types?

Yes, all of the websites we build are fully responsive websites that look great on both desktops and mobile devices.

Digital Marketing FAQ

Is digital marketing cost effective?

Yes, digital marketing is one of the most cost-effective forms of marketing available to businesses. Compared to other more traditional forms of marketing it is easier to accurately measure the results of your marketing campaigns, which allows you to make informed decisions about the value it delivers.

A well-planned digital marketing campaign can result in significant returns when implemented effectively, all for a relatively modest investment.

What are the benefits of digital marketing?

Digital Marketing connects companies with potential customers in their target audience in ways that traditional forms of marketing cannot. Depending on the channels used, you can target your market accurately at all stages of the buying cycle, reaching them with highly relevant messaging and content. Digital marketing is also accurately measurable, so you can evaluate precisely where your marketing efforts are having the most impact.

What’s the difference between SEO and SEM?


SEM is an acronym for Search Engine Marketing. It’s the umbrella term for marketing on search engines like Google and Bing, and encompasses both SEO and PPC advertising.

SEO or Search Engine Optimization describes the process of marketing specifically for the organic (free) search results.

What’s the difference between SEO, PPC and SMM?

Search Engine Optimization (SEO) focuses on promoting a website within the organic (free) search results, with the aim of improving its visibility for relevant keywords and terms their target audience use.

Pay-Per-Click (PPC) marketing shows ads to interested users based on keywords, demographics or other targeting. It works as an auction-based system where the advertiser is charged per click on their ad.

PPC advertising is available on a variety of online platforms, including search engines such as Google and Bing, and social networks like Facebook and Linkedin.

SMM (Social Media Marketing) is the process of increasing brand awareness and engagement across different social platforms. You build your business persona and market your services or products on each platform.

What are the different types of digital marketing?

6 Main Categories 

There are many different types and approaches to digital marketing, each with their own advantages. Some of the main types include:

  • Search Engine Optimization (SEO).
  • Pay-Per-Click (PPC) – Google Ads, Bing Advertising, Facebook Ads.
  • Social Media Marketing.
  • Content Marketing.
  • Display Advertising.
  • Native Advertising.

We are able to assist with all of the forms of digital marketing listed above, with a team of experts who specialize in various fields. Not sure what type is best suited to your business? Get in touch for a friendly no-obligation chat about your requirements and we will advise you what would work for you.

What digital marketing means?

Digital marketing refers to any form of marketing that uses online channels and internet-connected technologies (think computers and smartphones) to target an audience. Given that there are over 300 million daily internet users in the US alone, digital marketing should be a vital part of the marketing mix for any business.

About Internet Ideators Digital Marking Agency

Contact us | FAQ |Internet Ideators Digital Marketing AgencyInternet Ideators does more than build websites. We research market trends and competitors, then design marketing strategies and programs. This development and planning help makes our clients transform into industry and market leaders. Our agency has a highly skilled team of in-house web designers and coders, online marketing experts and writers. Obviously, this helps them complete their projects as fast as possible, and to the highest standards.

Interested In Our Services?

If you’re business is ready for exponential growth, then we will show you how to get there, by crafting stunning digital branding materials, websites, & digital marketing plans, from client concepts and ideas. We also provide web maintenance, SEO, SMM, and Content Marketing solutions for businesses around the US. In addition, we also sell & manage domain names, web sites, hosting, and other aspects of the digital technology puzzle. We are your Digital Marketing Experts. Get Your Business Noticed and Boost Your ROI. Contact us today.

Why Us?

What good is a beautiful destination if no one can find it? That’s why we sell websites with SEO programs, so that search engines can find our clients. We create digital domains, & the Social Media Marketing (SMM) and Content Marketing that compliments a solid Search Engine Optimization (SEO) program. What’s more, our work is mobile-responsive, in addition to being custom designed with custom graphics & logos. However, this won’t cost an arm and a leg like with most agencies! Therefore, we make getting a great new website easy, cost-effective, and most of all, built for success.

Get A Free Quote

Call or email us today for a free marketing assessment. Our first step is auditing your current marketing campaigns, as well as your online presence. We will also research your market.  Additionally, we examine how potential customers are searching, as well as an in-depth analysis of your top competitors online. There are several ways you can contact us. Give us a call, request a free quote here, or send us a message on Facebook and we will get back to you as soon as possible.