Digital Marketing is all about driving the right audience to your website. Here are answers to our most common Digital Marketing FAQs.
Digital Marketing Strategy
A strategy with measurable goals lets you gauge the success of your efforts. Having a plan in place with a certain objective, allows us to track and measure your progress. If for some reason that objective wasn’t met, we can analyze the reasons why and adjust accordingly.
Content marketing is the creation and distribution of relevant and valuable content in your niche to attract your target market. Content is the collective term used for blogs, articles, infographics, videos, images and memes. Distribution of content can on your own website, your Social Media channels, or via third-party channels such as ‘influencers’ blogs, online publishers and directories.
Each content strategist studies their clients business, competitors and market, considering the ‘big picture’ business objectives from the clients, and then develop a content plan which correctly promotes the brand.
Done properly, content marketing helps a business earn trust and credibility, thereby attracting new customers and turning existing ones into brand advocates. The key to success is producing relevant, reliable and consistent content which can be distributed through a variety of channels including blogs, videos, podcasts, social media and digital publications.
Create Valuable Content
Firstly you need to establish and define your goals, target audience and content channels before setting clear and achievable KPIs (so you know what success looks like). You then assess your current position by reviewing all of your content ‘assets’ such as blogs, videos and images to decide whether you can repurpose or whether you need to create new content. This will enable you to create a content gap analysis and decide which content types will work best. You can then create a content calendar which will plan out your campaign.
Content marketing is all about creating and sharing unique content which people actually want to see. It entails communicating and getting in front of your prospects and customers without going for the hard sell. A content marketing strategy is simply the master plan for your campaign.
We recommend a minimum monthly budget of $500, but this can vary as some industries are more competitive than others, leading to higher average costs per click.
First Place Isn't Promised
Unfortunately, no one can guarantee number one or first page rankings on Google, and you should be wary of anyone who promises otherwise. With constant changes to how it processes and evaluates its results, aiming for a page one ranking on Google can often be a moving target. What you should be looking for is a measurable increase in targeted traffic that drives people actively looking for your products or services to your website. This is what will convert into leads and potential sales, and this is what we focus on for our clients.
SEO is similar to any other form of marketing – what you should spend will always be dependent on your budget, objectives, and what you hope to achieve. The amount you spend will directly correlate with the output of work and timeframe of expected results.
If you have questions regarding budget get in touch and one of our experienced team will be able to talk you through the details.
What is the Value of SEO?
Given a few key metrics such as your conversion rate and average or lifetime sale value, a good SEO agency will be able to forecast your expected ROI based on increases in targeted traffic – this should help you determine whether it is worth it or not.
There is a caveat to this: if a business doesn’t have the budget to afford a reputable SEO company, lacks the infrastructure to deal with an increase in leads and sales, and/or needs results immediately, then working with an SEO company will likely not prove worth it.
The right agency for you will listen to your requirements and objectives, then devise an SEO strategy that helps you achieve your KPIs. They will have experience in your industry or a related field, with past results that prove they are capable of meeting your objectives.
Everything to Get you Noticed on the Web
An SEO agency specializes in marketing and promoting companies within the organic (free) results of search engines such as Google and Bing. Based on your requirements and objectives, they will devise a strategy to meet these objectives by optimising your website so it can be found for terms relevant to your business.
Social Media FAQ
What You Measure Grows!
A professional social media marketing agency will devise a cohesive social media strategy and effectively manage and coordinate your social media channels by immersing itself in your brand and building your pages into an engaged and influential community on your behalf.
Web Design & Development FAQ
Generally speaking, and dependent on the technical specification, your website will be launched within six to eight weeks from receipt of a signed contract and down payment, providing all necessary website content and information have been supplied.
We use dedicated hosting suppliers and design hosting plans based on the size of your website, the functionality required and expected traffic.
Digital Marketing FAQ
Yes, digital marketing is one of the most cost-effective forms of marketing available to businesses. Compared to other more traditional forms of marketing it is easier to accurately measure the results of your marketing campaigns, which allows you to make informed decisions about the value it delivers.
A well-planned digital marketing campaign can result in significant returns when implemented effectively, all for a relatively modest investment.
Digital Marketing connects companies with potential customers in their target audience in ways that traditional forms of marketing cannot. Depending on the channels used, you can target your market accurately at all stages of the buying cycle, reaching them with highly relevant messaging and content. Digital marketing is also accurately measurable, so you can evaluate precisely where your marketing efforts are having the most impact.
SEO vs. SEM
SEM is an acronym for Search Engine Marketing. It's the umbrella term for marketing on search engines like Google and Bing, and encompasses both SEO and PPC advertising.
SEO or Search Engine Optimization describes the process of marketing specifically for the organic (free) search results.
Search Engine Optimization (SEO) focuses on promoting a website within the organic (free) search results, with the aim of improving its visibility for relevant keywords and terms their target audience use.
Pay-Per-Click (PPC) marketing shows ads to interested users based on keywords, demographics or other targeting. It works as an auction-based system where the advertiser is charged per click on their ad.
PPC advertising is available on a variety of online platforms, including search engines such as Google and Bing, and social networks like Facebook and Linkedin.
SMM (Social Media Marketing) is the process of increasing brand awareness and engagement across different social platforms. You build your business persona and market your services or products on each platform.
6 Main Categories
There are many different types and approaches to digital marketing, each with their own advantages. Some of the main types include:
- Search Engine Optimization (SEO).
- Pay-Per-Click (PPC) – Google Ads, Bing Advertising, Facebook Ads.
- Social Media Marketing.
- Content Marketing.
- Display Advertising.
- Native Advertising.
We are able to assist with all of the forms of digital marketing listed above, with a team of experts who specialize in various fields. Not sure what type is best suited to your business? Get in touch for a friendly no-obligation chat about your requirements and we will advise you what would work for you.
Digital marketing refers to any form of marketing that uses online channels and internet-connected technologies (think computers and smartphones) to target an audience. Given that there are over 300 million daily internet users in the US alone, digital marketing should be a vital part of the marketing mix for any business.
About Internet Ideators Digital Marking Agency
Internet Ideators does more than build websites. We research market trends and competitors, then design marketing strategies and programs. This development and planning help makes our clients transform into industry and market leaders. Our agency has a highly skilled team of in-house web designers and coders, online marketing experts and writers. Obviously, this helps them complete their projects as fast as possible, and to the highest standards.
Interested In Our Services?
If you’re business is ready for exponential growth, then we will show you how to get there, by crafting stunning digital branding materials, websites, & digital marketing plans, from client concepts and ideas. We also provide web maintenance, SEO, SMM, and Content Marketing solutions for businesses around the US. In addition, we also sell & manage domain names, web sites, hosting, and other aspects of the digital technology puzzle. We are your Digital Marketing Experts. Get Your Business Noticed and Boost Your ROI. Contact us today.
What good is a beautiful destination if no one can find it? That’s why we sell websites with SEO programs, so that search engines can find our clients. We create digital domains, & the Social Media Marketing (SMM) and Content Marketing that compliments a solid Search Engine Optimization (SEO) program. What’s more, our work is mobile-responsive, in addition to being custom designed with custom graphics & logos. However, this won’t cost an arm and a leg like with most agencies! Therefore, we make getting a great new website easy, cost-effective, and most of all, built for success.
Get A Free Quote
Call or email us today for a free marketing assessment. Our first step is auditing your current marketing campaigns, as well as your online presence. We will also research your market. Additionally, we examine how potential customers are searching, as well as an in-depth analysis of your top competitors online. There are several ways you can contact us. Give us a call, request a free quote here, or send us a message on Facebook and we will get back to you as soon as possible.