Are you looking for the best email marketing software? Do you have a mailing list with contacts?
Email Marketing Software is a must have for your business in today’s digital culture. If you want to find, keep, and please your clients in 2018, then you need to acquire email marketing skills.
If e-marketing isn’t on your radar at this time, it should be.
All things considered, finding the best email marketing platform will have a huge impact on the success of your marketing campaign.
The real question is, do you need email marketing software? In this article, we will explore the 7 best email marketing services. We know this will help you choose the right tool that’s best for your company’s marketing strategy.
What is Email Marketing Software
Email marketing software allows businesses to easily conduct email marketing campaigns.
You must wonder…
What is an email marketing campaign? An email marketing campaign is a series of emails a business uses when reaching out to current and potentials customers. They are used to persuade buyers to engage with the company and spend their money. Email campaigns are a vital part of inbound marketing. Campaigns allows you to promote your product or deals, send content to a curious public, process customer questions and requests, and much more.
Sending bulk emails isn’t a time-consuming process anymore. It used to include making lists, sorting them into subgroups, sending the actual emails and writing feedback reports.
The best part
In brief, email marketing software does away with these and automates most of the manual work.
Email marketing software goes beyond sending emails.
It enables you to:
- Build brand loyalty.
- Nurture leads.
- Increase direct sales through resells and upsells.
- Share info with a large group of customers in an automated fashion.
- Grow brand awareness every time a recipient clicks on your email.
- Split-test campaigns and measure ROI with clear metrics.
- Monitor real time results to better control campaign success.
Email software will likely be the primary means by which you contact clients. You’ll now be able to share prepared content, deals, personalized messages, and more to your growing clientele.
Types of Emails Sent by Email Marketing Software
Most email marketing platforms are the same, and perform nearly the same tasks. However, there are a few variations in how they operate. Here’s a list of the types of emails that email marketing programs send out. You should know all about these, and how they are used, before you decide if you need it or not.
- Transactional Emails: exist for business purposes, order confirmation emails like password reset requests, and email receipts are transactional emails. They typically involves an opt-in phase, where customers agree to be added to your mailing list, most often because a motive is offered such as a 10% discount or e-book. Furthermore, the open rate for transactional emails are much higher than with newsletters (51% vs. 36%) because the customer opted-in.
- Direct Sales: emails that are sent out to your mailing list to promote an offer.
- Newsletters: are usually sent out monthly as they provide value content like articles, guides, tips and events. In addition, they are designed with your product’s values and your customers’ interests in mind.
- Autoresponders: helps you send multi-tiered emails based on client feedback. Email marketing software provides tools that let you route your main email to different paths. For instance, you can direct someone to your shopping cart, a free download for lead capture, or to anywhere, really. In addition, you can set triggers to launch the autoresponder. For example, when someone clicks a download button, signs up for a free trial or buys from your online store.
Similarly, autoresponders can be used to send welcome and thank-you notes. Many clients like it when you take the time and notice their engagement. Essentially, email marketing software uses autoresponders as a lead finding tool.
The Best Email Marketing Providers Simplify
Email marketing is one of the least costly marketing tools around. In addition, they make it simple to manage, easy to control and engage with consumers.
Of course, you have options like ConvertPlus to easily collect emails. However, your email marketing service does the email delivery part. On the contrary, opt-in forms are necessary for email marketing campaigns. They help you capture leads, which your email marketing service stores. This model allows your business to grow quickly with little efforts.
Additionally, email marketing services help you track success. You need good data to gauge your marketing efforts. If you aren’t cautious, then you may end up paying more money for fewer tools and poor click rates. That means lost sales, too.
The best email marketing platforms create powerful emails for you. It manages your contacts, groups users, and tracks the success of your email campaigns.
Critically, the best email marketing platforms make sure that your emails do not wind up lost in a spam folder.
Now
Let’s look at some of the best email marketing services for your marketing strategy. How do they compare to each other?
1. MailChimp
MailChimp is one of the most widely used email marketing service providers. For one thing they offer very easy-to-use controls with great tools and awesome support.
Pros
- Free plan available.
- Affordable plans at every level.
- Lots of third-party integration.
- Great how-to section.
- MailChimp offers a forever free plan which allows you to send 12,000 emails for up to 2,000 subscribers.
Cons
- Reports have to be refreshed by hand.
Product Details
- Starting Price: $10/month
- Free Version: Yes, Get MailChimp Services.
- Pricing Details: Free plan which allows you to send 12,000 emails for up to 2,000 clients.
- Deployment: Cloud, SaaS, Web, Mobile – Android Native & iOS Native.
- Training: Additionally, they have a huge database of how-to videos.
- Support: They support their system via email and 24/7 live chat.
It works really well with WordPress, Magento, Shopify, and many other platforms. If you are using WordPress, then you’ll be very happy with them.
MailChimp also comes with great tools, like an easy email creator, merge tags, and auto-responders. You can sort contacts into groups, and there’s simple tracking and tools, too. It also allows you to set up delivery times based on user’s time zones and setup emails based on geo-location.
Because of their free plan, we rate MailChimp as the best email marketing software for non-profits. Not to mention, we personally use the software ourselves and have no complaints for the price.
2. AWeber
AWeber is also among the best email marketing services for e-marketing globally. In short, they have lots of tools for a small or medium-sized business, and their email marketing is top notch.
Pros
- They have useful email templates, tools to manage emails and programs, auto-responding bots, and email tracking with detailed data analysis.
- Split testing.
- RSS-to-email, and a ton of third-party integrations.
- Perhaps their most useful integration is with WordPress. Their WordPress plugin enables you to add email signup forms to your website in a single click.
Cons
- A bit old fashioned looking.
Product Details
- Starting Price: $19/month
- Free Version: Yes
- Free Trial: Yes, Get 30 day FREE trial.
- Pricing Details: Monthly price is based on number of clients in the account.
- Deployment: Cloud, SaaS, Web, Mobile – Android Native & iOS Native
- Training: Live webinars, and a large library of how-to videos.
- Support: Customer Support is via live chat, phone business hours or email support.
Firstly, you will find it very simple using AWeber. Also, they smoothly connect to most Content Management System (CMS) platforms including WordPress. In conclusion, it does everything you may need to run a successful marketing campaign.
3. ConvertKit
ConvertKit is an effective email marketing system for authors, bloggers and marketers. In brief, it is really simple to use and really powerful.
Pros
- Extremely well-designed, with a lot of focus on the small details. For example, the bar chart that displays how many new subscribers you’ve received is broken down into chunks. It shows which blog posts or traffic sources are driving your growth.
- Good range of web forms, email blasts (which ConverKit calls ‘broadcasts’), and automation.
- Dedicated section for building email campaigns around web courses. For bloggers and marketers, this is a priceless feature.
- Simple automation features – but not at the expense of functionality. With a simple ‘if this happens… do that’ style automation builder, it makes it easy for anyone to build a range of segmented drip campaigns.
- Lot of non-standard integrations with services, useful for authors, publishers, and bloggers. For example, they integrate with BookLaunch, Gumroad, and lots of membership site plugins.
- Easily provide content upgrades and offers with email signup forms. Easy to manage auto-responders allow you to send drip emails.
- Easily sort contacts into those who have already purchased, and those who haven’t yet. Of course, this is great for marketing automation, too.
Cons
- ConvertKit is on the higher end of the price spectrum, however, their price is still reasonable. In fact, for 2,500 subscribers ConvertKit is double the cost of GetResponse.
- Lack of a free trial.
Product Details
- Starting Price: $29/month and no free trial. However, they do have a 30 day return policy if you want to try their product.Get ContverKit Services.
- Training: Live webinars, and a large library of how-to videos.
- Support: ConvertKit offers email-based support and lots of help with great learning materials.
In general, ConvertKit is a great marketing tool for bloggers.
4. GetResponse
GetResponse is a helpful email marketing solution. In brief, it is really easy to use and makes email marketing simple for a small business and even a beginner.
Pros
- Easy third-party integrations.
- Simple email tracking.
- Plenty of how-to support available.
- Clean, responsive forms.
- Landing pages.
- A/B testing, tracking.
- Autoresponders.
- GetResponse offers a 30 day free trial.
Cons
- Somewhat dated templates.
- No free plan.
Product Details
- Starting Price: $15/month after free trial.
- Free Trial: YES! Get their Free Trail now.
- Deployment: Cloud, SaaS, Web.
- Training: Their Help section is full of free learning materials, including videos, webinars, tutorials, guides, and more.
- Support: Support is provided by phone, 24/7 live chat, and email.
Given these points, GetResponse is an amazing marketing tool. In brief, it comes with some amazing marketing tools which allow you to create smart campaigns. Due to a drag-and-drop builder, you can create plans, segment contacts, and send content designed for specific groups. Also, these tools help you create strong campaigns and boost profits.
5. ActiveCampaign
ActiveCampaign combines your email marketing automation, with CRM and sales. As a matter of fact, this makes them one of the best email marketing services on the block. Of course, it comes with all the tools you will need to create smarter email marketing campaigns.
Pros
- It works well with many third-party software including WordPress.
- You can also send SMS messages to your contacts for follow up on campaigns. This is why they are one of the best email marketing services out there.
- You can also request a demo with limited features for a test run.
Cons
- Unfortunately, the pricing on ActiveCampaign gets quite high.
- However, it’s totally worth the money, if simplified marketing is what you’re looking for.
Product Details
- Starting Price: $9/month
- Free Trial: Yes, Get their trial now.
- Deployment: Cloud, SaaS, Web.
- Training: Documentation, Webinars, Live Online, In Person.
- Support: Online & Business Hours.
ActiveCampaign comes with a beautiful email template editor, and mobile-friendly signup forms. Also, it allows you to divide contacts based on their actions, location, behavior, and social data. It can also fetch more data about your contacts using only their email address.
6. Constant Contact
Constant Contact helps small and medium-sized businesses, nonprofits, and associations worldwide communicate with their audiences and grow their business. Certainly, they areone of the most popular email marketing services around.
Pros
- Affordable.
- Excellent template options.
- Easy-to-use editor.
- Constant Contact has a 60 day free trial with no credit-card required.
Cons
- Some glitches occurred during testing.
- More expensive than competitors.
Product Details
- Starting Price: $20.00/month after free trial.
- Free Trial: Yes, Get their Free 60 Day Trial.
- Pricing Details: Discounts available if prepaying for 6 and 12 month plans.
- Deployment: Cloud, SaaS, Web.
- Training: They have online training, webinars and live online seminars around the country. You can learn the basics of email marketing quickly and look like a pro doing it.
- Support: Constant Contact offers great customer support with live chat, email, and a vast library at your fingers.
Overall, Constant Contact is an easy to use and user-friendly email service. Of course, you can easily manage your email contacts, groups, templates, and more. In addition, they offer tracking and data reports, built-in social media tools. There’s also an image library with 1 GB of storage for your files.
One Last thing…
Even though we did review this email marketing service we also believe that FLYWEEL is a great email marketing service that offers a free 30 day trial. Basically, you should check them out!
Thats All Folks!
Above all, we hope this article gave you a good overview of the top email providers for business. Furthermore, you may also want to look through our Web Resources page for more business tools. Indeed, we strive to be your main source for Internet Ideas.